Organisations Category: Networks & EventsOrganisations Tags: Competitions & Awards, Events, Mentoring & Advice, National, Networking, Skills Development & Training, and Tourism & Hospitality

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  • STA is a tourism organisation, their key service is membership, which is a crucial service to a business at any stage.

    The Scottish Tourism Alliance (STA) is the representative body of the Scottish tourism industry. The STA is the largest member organisation for tourism businesses in Scotland and the leading representative body for its tourism industry.Our focus is to shape and influence the creation of industry friendly policy through evidence to enable Scotland’s tourism industry to reach its growth potential. We are able to offer the best possible representation of the issues and challenges we face as an industry through continuous engagement with more than 70% of tourism businesses in Scotland. Our Mission is to shape a vibrant visitor economy for Scotland through listening to better understand our industry, influencing and shaping policy with our insights and helping industry connect to encourage better collaboration.

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